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We Sell The What Not The Where

United Country is the only national real estate brand with a unique marketing, technology and training platform specifically designed for rural America and specialty market areas. Our agents and auctioneers live and work in small cities and towns where the quality of life is exceptional. We help our agents showcase the unique aspects of their local market areas and properties for sale while helping them gain more leads through our extensive online presence and highly-ranked websites. Whether you have been in the real estate business for decades or you just got your license, our program is designed to provide you with the tools, systems and support you will need to grow your business.

Our unique program has been proven and fine-tuned since 1925. While the methods by which we deliver our program are constantly innovating, our mission is the same as the day we launched, more than 90 years ago. Our program allows agents to get more listings by offering sellers exclusive marketing specific to their property types and powered by innovative technology that is the best in the industry. United Country Real Estate gives rural realtors and auctioneers more marketing power, exposing their listings beyond their local market and significantly more than any other competitor can offer.

With advanced technology and marketing on their side, our brokers and agents are able to expand their businesses by winning more listings, finding more buyers and increasing commission rates. Grow your business while enjoying the lifestyle you love. With national exposure and local expertise, United Country is here for you.


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At United Country Real Estate, we provide you with the marketing tools and systems to win more listings and earn more commissions in your market.  The marketing solutions provided by United Country will quickly and clearly show your customers what you can do for them – and what other real estate professionals can’t offer.

Our program was designed to offer broader exposure for your local listings.  We have continually innovated our offerings, providing new and unique marketing programs for our agents. Highly ranked websites focus on customers’ real estate needs, allowing them to shop by property type and location. You’ll also have a powerful agent website, advertising on over 3,000 top-ranked and heavily trafficked websites, free access to over 500,000 buyer leads, national print advertising of your listings, access to direct mail programs, signs, marketing tools, listing presentations, advertising templates, marketing strategies, niche marketing experts, logoed merchandise and much more.

In addition, Enhanced Marketing Solutions (EMS) is a subsidiary of United Country Real Estate offering complete real estate advertising agency services for special listings, auctions or your office team.  This includes custom designs and campaign development for our agents and offices around the country. Through a comprehensive suite of solutions, our EMS builds momentum for your individual projects when needed and helps get them sold.


The availability of technology has changed real estate buyer’s and seller’s expectations. United Country’s technology team is led by industry experts formerly recognized as Microsoft’s Global Partner of the Year. Their unique approach to understanding buyers and sellers helps us build technology that is second to none in the real estate industry.

From customized agent websites to buyer leads and an automated marketing program, United Country provides you the tools to outperform the competition.


Committed to the continued development of every office and agent, United Country Real Estate invests millions of dollars into training programs each year. Chose from any service offering and find a training program to match your schedule and your needs – whether online, locally or regionally. With weekly courses and regular webinars, United Country delivers a variety of opportunities to meet the needs of all our agents and brokers.

National Network

For 90 years, United Country has been an innovator and leader in real estate marketing. As the only national real estate brand focused on unique marketing for lifestyle, resort, vacation, small town and rural real estate, we offer something that the others don’t.

With more than 600 offices across the United States and Central America, United Country provides agents with an unmatched network. Our 4,000 agents across the country have created a strong referral network benefiting agents and clients alike.

A proprietary database of 650,000 buyer leads gives you access to active buyers around the country. A constantly evolving marketing program means buyer leads will be sent direct to your office. Strong marketing programs and a dominate web presence mean more leads for you.

Our Company

United Country Real Estate – a division of the United Real Estate Holdings – is the leading, fully integrated network of conventional and auction real estate professionals. The company has been an innovator in lifestyle and country real estate marketing since 1925. United Country supports nearly 500 offices and 5,000 real estate professionals nationally and internationally, with a unique, comprehensive marketing program that includes the highest ranked and largest portfolios of specialty property marketing websites, the largest real estate marketing services company, an extensive buyer database of more than 500,000 opt-in buyers and exclusive advertising of properties.  By providing our offices with a complete marketing, technology and training package, they are able to provide superior services to their property sellers and buyers.

Today, simply putting a sign in the yard, having a website and doing local marketing is not enough to differentiate yourself from the competitors in your market and maximize your opportunity for a sale.  By providing your clients with numerous, highly-ranked websites that win on local, statewide, national and international buyer searches; you can provide true internet marketing dominance and a real, tangible point of difference no others can offer.  By offering a unique and exclusive national catalog, newspaper and magazine advertising, and a national database of buyers and much more, you offer a program your sellers will see a difference in and seek out.

In 1925 we defined our mission offering “broader exposure for local listings” and today it remains the same. Contact us to learn how the United Country offering can help take your business to the next level.